What makes a brand a brand?A name? A slogan? A logo? A symbol? The colour? The shape of the product? The label? The wrapping? The marketing budget? The fame? All these are elements of a trademark. Only the last two are a matter of money. The others are a matter of registration. Registering a trademark makes it your trademark - and protects your investment.
That is where Bouma Trademark Office come in: to consult, to registrate, to guard your trademark. In the Netherlands, Benelux, Europe, or any other part of the world.
SloganWhether a slogan can be registered depends on its originality and distinctive character.
SoundSometimes it is possible to obtain a registration for sounds, tones or jingles as a soundmark.
SymbolsIt is possible to obtain a trademark or design registration to get protection for logos and other identifiable graphical elements.
SmellSometimes it is possible to obtain a registration for a smell. Once a company obtained a registration for 'smell of freshly cut grass' for tennis balls! In some cases the composition of an aroma can be copyrighted.
FiguresFigures may constitute or be part of a trademark, and therefore can obtain protection by a registration either seperately or in combination with the trademark.
FlavourUsually flavours are not included in trademark and copyright laws.
Lay-outFor a design and lay-out of a label and other packaging a registration can be obtained to get protection as a graphical mark.
ShapeProtection for a shape mark or three dimensional object is, under certain conditions, possible by means of a trademark registration
CopyrightsCopyright protects 'original' works of literature, science and art, in the broadest possible sense
ColourColours are important aspects of identification and can under certain conditions get protection by means of a registration as colour marks.
TypefaceIt is possible to obtain a registration for proprietary typeface and lettering and get protection for those.
VisualsFigurative elements in designs can often be registered as visual mark.